Logo and merchandise design campaign for UF Leadership Development Institute's Class XVIII, "the flyest class."
2024-25
Client
UF BSU Leadership Development Institute
The Challenge
I was tasked with designing a logo for LDI Class XVIII, the Flyest Class. I wanted to keep the motifs of LDI and Class 18 strong within the design, while making the campaign feel sleek and modern, taking inspiration from airline branding. I thought using sky and cloudlike colors would help achieve the elevated look I saw for the campaign, and found a way to transform LDI and 18 into one sleek graphic.


Feedback
— Meika Fertil, LDI Class XVIII Member
“The professionalism and expertise demonstrated by the team were unparalleled, and we couldn’t be more pleased with the results. We’ve been able to achieve new levels of innovation and success in our industry.”